Technique
Mastering the subject line

More than a few email marketing campaigns have found a well written and compelling subject line to be the single biggest determinant of response.
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Case Study
How MGI went direct

MGI decided to use its growing stream of online registrations to diversify from low-margin retail sales. The solution lay in selling direct and the path was email marketing. Read the full article


Strategy
Seven steps to strategic email marketing

Email is easy; marketing isn't. You can triple your results by adhering to some tried and true principles of email marketing, all derived from industry best practices. Read the full article


Must Reading

Did you know that from 8 am through 6 pm, US consumers use the Internet more than radio, TV or newspapers? Or that the Internet ranks second only to TV marketing as an influencer of purchase decisions? Emarketer provides a full analysis. Read the full article