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Analytics
7 levels for measuring email marketing success
By Geoff Linton
- As published in Direct Marketing Magazine |
Measuring topline email marketing data isn't enough. To uncover key insights, marketers need to apply more advanced email measurement. Here's how.
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Best Practice
4 steps for understanding mobile devices
Make mobile work for your brand. These practical tips and examples from iMedia will illustrate how to engage your customers through this "always on" medium.
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Market Research
Listening and engaging yield positive results
US Marketers are benefiting from social media initiatives. A study reported in eMarketer indicates 63% of respondents saw a positive impact on brand awareness, while 57% said the same about brand sentiment, and 50% about overall business success.
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New Client Case Study
Liberal Party of Canada
Read how Inbox Marketer helped Frank Valeriote — the Liberal MP for the Guelph, Ontario riding — achieve re-election through Social Media
and QR Codes.
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