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Trend
Should you add mobile to your marketing mix?
Use this mobile readiness scorecard to find out. |
By Richele Black
If you're wondering whether or not to launch a mobile marketing campaign, you're not alone. This online readiness scorecard will help you assess if mobile is right for your business.
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Metrics
4 ways social media has changed success metrics
Quantity vs. quality is an ongoing debate for marketers. But iMedia reports that as consumers become accustomed to more social and personalized experiences online, getting the right people to your online destinations is essential for increasing engagement and conversion.
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Market Research
Social media brings new revenues, customers
Firms worldwide are seeing returns on their increased investment in social media. According to eMarketer, 57% of US and 63% of Canadian companies using social media, saw a revenue increase over the previous year.
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Recognition
Inbox Marketer makes PROFIT 200 list
For the third year in a row, Inbox Marketer has been published in PROFIT Magazine's annual ranking of Canada's Fastest-Growing Companies. The Profit 200 list recognizes the top 200 fastest-growing Canadian firms. Thanks to all Inbox customers for your continued support.
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