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Trend
How to take advantage of the QR code boom
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By Jane Litchfield
Increasing smartphone usage means 2-D barcodes (or QR codes) are becoming very attractive to marketers. With 36% of U.S. mobile consumers using smartphones, and half of Canadians expected to have them in the next 12 months, here's how to take advantage of this growing trend.
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Optimization
Secrets behind successful landing pages
Readers make decisions about online content in less than 50 microseconds. Follow these research-based guidelines to keep your readers' attention and improve conversion rates.
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Market Research
How to create a solid email program
Social and mobile have raised questions about email's relevance. But a new study shows email remains a successful communication tool for marketers - with 93% of web users receiving at least one permission-based email daily.
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New Client
Conversations for Change
Premiering on June 3, 2011, this documentary film features inspiring, young people, who are both leading and initiating social change. Inbox is proud to lead the social media efforts for this project.
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