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Metrics
Canadian email marketing benchmarks
By Geoff Linton
- As published in
the CMA Marketing Facts - 2011 Edition
How do your email campaigns compare to industry benchmarks? See Inbox Marketer's latest report on email marketing trends.
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Optimization
5 challenges and opportunities for email in 2011
Gain insight into possible obstacles and new trends to ensure continued success with your email marketing initiatives.
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Market Research
Email, social to see more marketing dollars in 2011
A new survey reveals nearly two thirds of companies will increase email spending, while more than half will put more dollars toward social. Email and social will also work together more closely as marketers better integrate the two channels.
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New Client
Libro Financial Group
Libro Financial Group is southwestern Ontario’s full-service credit union operated by a community of owners and open to everyone. The company delivers a full range of chequing, savings, investment, RRSP, insurance and loan products along with financial coaching and advice. Inbox Marketer welcomes Libro as a client.
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