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Metrics
Cost efficiency metrics provide valuable insights
By Geoff Linton
- As published in Direct Marketing Magazine
On the surface, email metrics track campaign performance. But, dig a little deeper and they can reveal efficiencies to drive down marketing costs.
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Testing & Optimization
Test what matters - Ignore the rest
Optimizing landing pages for your digital marketing initiatives can be challenging. Here are some tips to help you test and tweak them more efficiently.
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Market Research
How marketers can keep brand fans on board
Getting fans on Facebook or Twitter is only half the battle. A new survey reveals the real task is keeping those fans engaged and then turning them into advocates.
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New Client
Lombardi Publishing
Lombardi Publishing has been in business since 1986 and is one of the largest consumer newsletter publishers in the world. Currently, the company publishes several hundred information products and periodicals and has served more than one million customers in 141 countries. Inbox Marketer welcomes Lombardi as a client.
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