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Analytics
5 simple measures to track Twitter activity
By Richele Black
Want to start using Twitter to promote your business, but don't know how to measure it? Think of "tweets" like emails. Here are some basic metrics to get you going.
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Trend
Engagement key to building social communities
It takes being "social" for social media to work. Here are some ideas on how to engage your audience through actively participating in communities over time.
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Market Research
Email marketing drives cross-channel sales
According to Lightspeed Research, nearly six in 10 internet users worldwide say they are more likely to purchase a product in store after receiving a promotional email.
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Recognition
Inbox Marketer makes the list
For the second year in a row, Inbox Marketer has been published in PROFIT Magazine's annual ranking of Canada's Fastest-Growing Companies. This time, we made the "next 100" list, which recognizes the top 200 fastest-growing Canadian firms. Thanks to all Inbox customers for your continued support.
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