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Strategy
How to write a content strategy
Inbox Marketer Blog Post
Relevant content is key to communicating value. Follow these 6 simple rules for creating a content strategy that resonates with your customers and prospects.
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Technique
8 secrets to click-worthy subject lines
By Jane Litchfield
Yes, the stakes are high when it comes to crafting an email subject line. It IS the make-or-break message that determines in 50 characters or less whether your email gets opened. But it's not rocket science.
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Market Research
Location-based ads attract mobile users
Mobile ad server JiWire reports nearly two-fifths of survey respondents are more likely to click on a mobile ad that is tailored to their specific location.
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New Client
FreshCo
FreshCo is a new discount
food division of Sobeys Inc., a leading national grocery retailer and food distributor. Featuring low prices and a modern, clean environment, FreshCo offers a larger selection of quality products than typical discount grocers, including international and dietary specialty items. Inbox welcomes Freshco as a client
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