Geoff Linton is a co-founder of Inbox Marketer Inc. and a direct marketing expert with more than 15 years of applied marketing experience in both client and agency roles.

His experience spans many sectors, including financial services, telecommunications, consumer packaged goods, sports marketing, technology, manufacturing and entrepreneurial businesses.

Throughout his career, Geoff has worked with multinational companies such as Coca Cola, Reebok, Goodyear and American Express. Previously Geoff was Associate Director for the Air Miles program where he spearheaded major launches and was actively involved in targeted marketing initiatives and customer/campaign measurement.

Geoff holds a P.Eng and MBA from Queens University in Canada. He teaches innovative seminars for the Canadian Marketing Association and lectures on direct mail and marketing strategy at Conestoga College in Kitchener-Waterloo. Geoff is also the co-author of an upcoming book entitled, Gather, Groom & Grow: The Definitive Guide to Email Marketing.