Strategic Consulting

Once you use email to communicate with groups, it becomes a different beast. Suddenly you face issues of gaining proper permission, spamming, server blocking, measurement and tracking, and a host of other variables that impact your marketing communications. Inbox consulting services can put you on the right path from the very start. Integrated Marketing and Communications - No marketing channel can go it alone, and email is no exception. Inbox consultants are expert at identifying the proper fit for email in your marketing mix and helping you implement it.

Industry Best Practices Reports - When creating your email marketing strategy, it can be very useful to know what other companies in your industry have been doing, as well as what worked and what didn't. Inbox keeps close tabs on these devleopments and can prepare industry-specific reports.

Direct Marketing Campaigns (including mail) - Email marketing is really direct marketing on steroids. Inbox staff are deeply experienced in all forms of direct marketing - including mail - and can help plan and execute campaigns.

Email Acquisition and Retention Strategies - Email is one of the most effective customer retention tool ever devised and there are tried and true methods of using it. Privacy concerns make customer acquisition a less common activity but, properly executed, email campaigns can yield new customers more cost-effectively than any other channel.

Lifetime Customer Value Analysis - Email's unrivalled response and measurement make it an ideal tool with which to manage lifetime customer value. Inbox consultants can apply sophisticated methods and database segmentation to enable true continuous client communications.