Smart Marketer Seminar Series

Smart Marketer Seminars are practical sessions for digital marketers who seek to master their craft, gain insights from seasoned digital marketers and learn tangible tactics in an environment of peers. These short, targeted seminars are held regularly at our convenient downtown Toronto location from 12 pm – 1:30 pm EST at $79 per session each.

Register to individual seminars or the entire Smart Marketer Series and receive a discounted rate. The first four seminars are outlined below and more will be released and scheduled including: Integrating Social into Your Messaging, Integrated Digital Messaging, Maximizing Segmentation for ROI, Digital Copywriting and Triggered Messaging & Automation.

Mobilizing Your Email: Responsive and Scalable Email Design

Presented by: Torben Nielsen, Project Manager of Digital Solutions for Inbox Marketer
Date: TBC
$79/person (light lunch and drinks provided)
Inbox Marketer Offices 317 Adelaide St W, suite 801, Toronto ON, M5V 1P9

Marketers are at a key tipping point with mobile. In Canada, over 40% of emails are opened on a mobile device and will soon surpass the desktop in open percentage. If you’re not considering mobile in your digital campaigns, it’s time.
In 90 minutes, this seminar covers:

New Design Elements including Responsive Design & Scalable - what you need to know
How to Integrate Mobile into Email
- Trends in Email & Mobile Penetration
- Designing Email for the Mobile Consumer
Mobile Email Best Practices – How mobile is impacting your email practices

Optimizing Digital Messaging Through Testing & Measurement

Presented by: Emily Maloney, Digital Strategist
Date: TBC
$79/person (light lunch and drinks provided)
Inbox Marketer Offices 317 Adelaide St W, suite 801, Toronto ON, M5V 1P9

In this 60-minute seminar, we show:

Why and what digital marketers should be testing & measuring email campaigns
A variety of case studies from various industries including Telco, Financial and Consumer
How others have had great success testing subject lines, creative, offers and templates

Connecting your Dots: Unifying Your Digital Channels and Data

Presented by: Randall Litchfield, President of Inbox Marketer
Date: TBC
$79/person (light lunch and drinks provided)
Inbox Marketer Offices 317 Adelaide St W, suite 801, Toronto ON, M5V 1P9

Digital messaging revolutionized marketing but added complexity. There are more channels, more data and more competition for attention. Connecting your channels, devices, messaging and strategy can combat that complexity and create bankable insights and drive results.
For marketers, this complexity means:

More channels to choose from: Customers have different channel preferences for different circumstances. The challenge is knowing which to use, when and ensuring no redundant messages.
More data to process and analyze: Each one of these channels generates its own separate data stream. How do you avoid data silos and integrate this into a single, 360 view of the customer?
More campaigns to manage: None of the channels are standalone and each produces better response when integrated with another. How do you choose the right combination?
More platforms to master: It's difficult enough to train on a single messaging platform, but training costs quickly get out of hand when having to master a separate one for each channel. What is the alternative?
More decisions to make: How do you manage this complexity and maintain a clear view of your customers and the ROI of your campaigns?

Key Takeaways from this 90 minute seminar:

The 5 trends driving rapid change in digital messaging
How to integrate your digital channels, unify the returning data and message smarter
How digital marketers can better handle complexity and make it work for you
Create an action plan to implement a Unified Messaging strategy

CASL: What you REALLY Need to Know

Presented by: Kim McDonald, Director of Business Development
Date: TBD
11:30am - 12:30pm
$79/person (light lunch and drinks provided)
Inbox Marketer Offices 317 Adelaide St W, suite 801, Toronto ON, M5V 1P9

This 60-minute seminar educates Digital Marketers on what they need to know about CASL. Kim, who has worked with the CRTC during the legislative process, provides practical tips and answers key questions regarding the upcoming legislation.

Agenda:

CASL Overview
Types of Messages CASL Covers
Impact on Permission/Consent and Unsubscribe
Requirements for Digital Marketing Teams
Additional Inbox Marketer Recommended Best Practices
Timing and Anticipated Penalties for Non-Compliance

Additional Full-Day and Half-Day Seminars by Inbox Marketer

Integrated Digital Marketing

A full-day seminar with experienced digital marketers. Experienced instructors take you through four distinct modules:

Introduction - definition, case studies, tools & rules
Attracting Visitors - banners, search and contests
Convert/Retain - Email, Mobile Marketing, Social Media
More information

Best Practices in Email Marketing

A half-day seminar devoted to using this vibrant channel more effectively. Experienced email marketers take you through two distinct modules:

Email trends, best practices, case studies
Contact and Content Strategy

Marketing Math 101

Presented by: Geoff Linton, VP Sales & Marketing
Critical Math & Finance Skills for Direct Marketing Driven Organizations
An Introductory Two-day Intensive Seminar

Learn how to calculate key business drivers to optimize costs and deliver better profits. This hands-on seminar examines some of the basic formulas and special arithmetic used in direct marketing driven companies.

Learn key marketing formulas, calculate direct campaign metrics, and interpret segment trends. You'll also be able to calculate ROI and become more comfortable with quantitative direct marketing terms. The math concepts covered are applicable to marketers of all products and services in both B2C and B2B industries. Quantitative skills are becoming increasingly important for all marketers, so don't get left behind.

Digital Copywriting

This full-day or half-day seminar is for hands-on copywriters needing a fast but thorough acquaintance with digital copywriting, and for the marketing managers who steer the creative process. Our experienced digital copywriters will take you through:

Best Practices in Digital Copy Writing
Big picture differences between writing for print and digital
How people read (heat mapping and usability studies)
Writing scannable copy
Top digital writing mistakes
How to Write Effective Web Copy
Hands-on tips and examples using inverted pyramid style
Writing in the active voice
Using simple vs. complex language
Writing effective subject lines and headlines
Creating compelling and succinct body copy
Writing landing page copy and calls to action