Fundamentals of Advertising in Action (FoA)

The course helps to build comprehension of the dynamics of marketing and the role of communications. The engaging course structure includes applied exercises, case discussion and features industry practitioners as expert guest lecturers.

This course is for people who want to learn more about how the advertising process works. People who are just beginning a communications career or those interested in exploring marketing and communications concepts, will benefit from taking this extensive primer course.

Course Schedule
Weekly Classes: Tuesday Evenings, 6 - 9 pm
Fall Session: September 19 to December 5, 2006 (12 weeks)
Spring Session: February 13 to May 1, 2007 (12 weeks)

Course Fees
Tuition: $825 (Members), $1190 (Non-Members)

All prices are subject to GST.
Discount available for multiple registrations.

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Fee Payment and Refund Policies:

Fundamentals of Advertising in Action (FoA)

A deposit of $500 is due with registration to the program. The deposit is fully nonrefundable, unless the program is cancelled by ICA. For the FoA Fall session, the balance of tuition fees is due no later than August 31, 2006. Notification of enrollment cancellation must be received in writing no later than September 4, 2006. The nonrefundable deposit of $500 will be deducted to meet administration costs, and any remaining balance will be refunded. After September 4, 2006 and up to October 10, 2006, only 50% of tuition is eligible for a refund and only for such reasons as relocation, serious illness or other exceptional circumstances. After October 10, 2006, no refunds will be given. All refund requests must be received in writing. (Refund eligibility dates for Spring Session will be published online in December 2006).