Geoff Linton is a co-founder of Inbox Marketer Inc. and a direct marketing expert with more than 20 years of applied experience in both client and agency roles. His experience spans many industrial sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing and entrepreneurial businesses. Previously Geoff was Associate Director for the Air Miles program where he spearheaded major launches and was actively involved in targeted marketing initiatives and customer/campaign measurement. Geoff Linton holds both a P.Eng and MBA from Queens University in Canada.
Articles by Geoff Linton
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How To Write Effective Subject Lines
January 5 2012,
by Geoff LintonThat old maxim "You never get a second chance to make a first impression" is never more apt than when applied to email marketing. READ ARTICLE »
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Why Are Email Open Rates on a Declining Trend?
November 1 2011,
by Geoff LintonIf you've been noticing declining email open rates (OR), you're not alone. From 2008-2011, Inbox Marketer aggregated client data shows North American client open rates are on a declining trend. READ ARTICLE »
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What gets measured, gets done
October 25 2011,
by Geoff LintonIt can take digital marketers years to build a permission based email list, but attrition can quickly erode it. Here are a few tips on how you can proactively manage your opt-in list and keep an eye on attrition. READ ARTICLE »
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Measuring Email Marketing Success
August 22 2011,
by Geoff LintonMeasuring topline email marketing data isn't enough. To uncover key insights, marketers need to apply more advanced email measurement. Here's how. READ ARTICLE »
