Email Marketing Management
Self-Serve to Full-Serve, and any combination in between!
Consider Inbox Marketer the extension of your marketing department you always needed, ready to backfill on any digital marketing tasks. You decide how much of the email marketing process you wish to handle yourself and have us handle the rest.
Our full range of email solutions includes:
Email Strategy: Our approach is ground-up and driven by best practices. First we fully understand your business and marketing objectives; next we research your industry and competitor activity; then we work with you to develop a Content and Contact strategy designed to grow your lists and your business!
Creative Design: The Inbox Marketer graphics design team has deep experience in all digital media, especially email! Like everything else we do, design is driven by careful research into best practices. We know what works in email and what doesn’t, and love to share our experience. Please see these Examples.
Content Authoring: Our roster of professionally trained journalists can meet any corporate writing requirement. A specialty is custom newsletters. Regardless of the subject matter, we can supply a writer knowledgeable in your particular area, be it personal finance or healthy living. Here are some examples: (Living Well newsletter, Kimberley Clark, Allstream newsletter, Petro product emails, The Co-operators product email).
Deliverability: Deploying email campaigns was once a relatively simple exercise, but spam activity has changed that forever. Before ever reaching an inbox, your email message must clear a hundred hurdles, including blacklist servers and spam filters. The Inbox Marketer Delivery team ensures that your message campaigns meet and exceed all current industry requirements, from ISP standards to Email authentication. In today's email environment there is an ever growing need to make sure that your email campaigns remain consistent delivery into the inbox. Deliverability will make or break the success of an email campaign.