Bob Millar brings more than 20 years Marketing and Sales experience in building integrated solutions spanning disciplines in Database Marketing, CRM, Lead Management, Business Operations, Social Media and Mobile Marketing. Most recently Bob led Business Operations for Research In Motion's Global Sales team developing a global Sales Force Automation initiative allowing RIM to track and manage sales activity and marketing campaigns to ROI. Bob was also responsible for building RIM's current MRM/CRM environments and supporting programs responsible for it's growth from 20,000 to over 4 million contacts in 2 short years. Prior to joining RIM Bob held management positions in the field of marketing at MKS, First Avenue Direct Marketing as well as AT&T Canada.
