Subject Lines to make you smile
Imagine an email campaign that has breakthrough opens, an unbelievably high click thru percentage and more conversations then you know what to do with. Now that you're smiling, take a moment to delve into the world of subject lines...
Before you think about subject lines, it's a good idea to...
Take a moment and look over your marketing statistics. Who is your audience? What are their likes/dislikes? Knowing the ins and outs of your target demographic will help you analyze whether your campaign needs segmentation. Imagine that you're the owner of a small clothing retail store whose target market is teenagers aged 13-18. Maybe you would like to send an email showcasing your sale on sweaters: Wouldn't it be easier for you to segment your list by gender to showcase male and female sweaters separately with a switch of an image perhaps?
Designing your Subject Line... and why copy is STILL important
The key to writing the right subject line is to surprise your audience -- not confuse them -- maintaining the right blend of consistency and a sneak peek of what the email has to offer.
There are three ways you can do this:
Now you're ready for....
The Subject Line Test
What makes email different from other forms of Internet marketing is the ability to measure everything. When it comes to subject lines, you should take full advantage of this fact. Once you've created a few subject lines that you think will send click thru rates through the moon,
test them with your clients. Send 3 emails with different subject lines to 1000 people, wait 48 hours, and analyze your results. Which had the best open rate? Which had the best click-thru percentage? Which subject line did best overall? With this information, you have a better idea of who your client is and how they react to different offers. If one did remarkably badly, take note of this and make sure you steer clear of that line in the future.
Post Deployment Check-up
After you've sent an email with the subject line you've chosen,view your deployment report. What were the results? Were they what you expected? Review your email again. Would you have changed anything? Sometimes we come up with our best work after the fact, so it's a good idea to take a moment after each deployment and write down different thoughts or ideas that come to mind. These 30 seconds could kick start your next creative campaign, and make your next deployment even better!
Your next subject line could make the difference between the open rate of your dreams or a nasty nightmare. With these tips under your belt, you'll be able to sleep a little easier during your next deployment.
Good Luck!
Before you think about subject lines, it's a good idea to...
Take a moment and look over your marketing statistics. Who is your audience? What are their likes/dislikes? Knowing the ins and outs of your target demographic will help you analyze whether your campaign needs segmentation. Imagine that you're the owner of a small clothing retail store whose target market is teenagers aged 13-18. Maybe you would like to send an email showcasing your sale on sweaters: Wouldn't it be easier for you to segment your list by gender to showcase male and female sweaters separately with a switch of an image perhaps?
Designing your Subject Line... and why copy is STILL important
The key to writing the right subject line is to surprise your audience -- not confuse them -- maintaining the right blend of consistency and a sneak peek of what the email has to offer.
There are three ways you can do this:
- Start your subject line with your company or newsletter name
- Personalize the subject line with your client's name
- Grab their attention with subject lines offering tips, savings or sales.
Now you're ready for....
The Subject Line Test
What makes email different from other forms of Internet marketing is the ability to measure everything. When it comes to subject lines, you should take full advantage of this fact. Once you've created a few subject lines that you think will send click thru rates through the moon,
test them with your clients. Send 3 emails with different subject lines to 1000 people, wait 48 hours, and analyze your results. Which had the best open rate? Which had the best click-thru percentage? Which subject line did best overall? With this information, you have a better idea of who your client is and how they react to different offers. If one did remarkably badly, take note of this and make sure you steer clear of that line in the future.
Post Deployment Check-up
After you've sent an email with the subject line you've chosen,view your deployment report. What were the results? Were they what you expected? Review your email again. Would you have changed anything? Sometimes we come up with our best work after the fact, so it's a good idea to take a moment after each deployment and write down different thoughts or ideas that come to mind. These 30 seconds could kick start your next creative campaign, and make your next deployment even better!
Your next subject line could make the difference between the open rate of your dreams or a nasty nightmare. With these tips under your belt, you'll be able to sleep a little easier during your next deployment.
Good Luck!
Labels: subject lines
posted by Inbox Marketer at 10:43 AM
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