Increase your ROI with Google Analytics

Are you doing everything you can to make a sale easy for your clients? Imagine having the ability to track your email completely while identifying problems quickly in time to make changes if needed. Interested? Meet Google Analytics, your new web analyst.

What is Google Analytics?

Google Analytics might be the greatest tool you can get your hands on. Not only is it a free service but it offers detailed statistics about your visitors behavior allowing you to create new marketing initiatives that work. Not only can you use this to gather information, but you now have the ability to tweak and test different SEM strategies to increase conversions. Now, your adwords marketing strategy doesn't have to feel like a high stakes roulette game. Google Analytics takes away the guess work by showing you which ads are performing and surprising you with the unexpected sources of quality visitors.

How do you know what to measure?

Take a moment and review your site: What are you looking for in terms of measurements? Mary E. Tyler and Jerri Ledford point out in their book "Google Analytics" that every web page is different. Once you've established what measurements you need depending on your web site's objectives, you can use those metrics to improve the site's performance. For example: If your business is mainly a content business -- focus on how much time your visitors have spent on your site, where they go and how often visitors return. If you're trying to sell a product, you might be look for average time to sale, rate of shopping cart abandonment or what products interest your visitors most. Once you realize what you're looking for, you can begin to tweak Google Analytics to view those results.. instantly.

Funnelling through your Email

The Funnel Visualization element to Google Analytics can be your best friend when it comes to a successful email campaign. Setting up a funnel is easy! Just enter a list of all the page URLs that are part of the funnel. Whether your email campaign objectives revolve around an opt-in or a sale, Google Analytics allows you to view all the bottlenecks in your conversion, and tweak them accordingly so your users won't get stuck in messy navigation or confusing content.

Google Analytics allows you free access to the information you need to increase your ROI. So, to conclude I leave with you Tyler & Ledford "short answer" as to why you should choose Google Analytics:

"Because it’s there and it’s free, and web-page counters are so 1997..."