Email Marketing Blog

RSS Feed: Blog Resource Blog Resource

Photo
August 19, 2015
Back-To-School – How to Engage Those Last Minute Shoppers

Back-To-School – How to Engage Those Last Minute Shoppers

By Chris Winter

While the back-to-school buying season started months ago, stores should still be prepared to see heavy foot traffic in the coming weeks as parents finish stocking up. According to a report from eMarketer, 54% of parents said they would complete their...

Posted August 19, 2015 0 comments 0 recommendations
Photo
August 12, 2015
10 Design Tips For Your Email Marketing Campaigns

10 Design Tips For Your Email Marketing Campaigns

By Mark Anderson

Enhance your email designs and increase response rates with these 10 tips that will be sure to have your next mailing looking and performing at its best. 

Posted August 12, 2015 0 comments 0 recommendations
Photo
August 5, 2015
Intro to Email Marketing Metrics

Intro to Email Marketing Metrics

By Chris Winter

We are seeing more and more marketers turning to email in order to connect and engage with their customer base. As a result, we felt a primer on basic email marketing metrics could be helpful to those marketers new to email marketing. Here are 5...

Posted August 5, 2015 0 comments 0 recommendations
Photo
July 21, 2015
Email Frequency: Why Quality Trumps Quantity

Email Frequency: Why Quality Trumps Quantity

By Chris Winter

Messaging frequency is an area that can make or break an email marketer’s relationship with their subscribers. According to a study from TechnologyAdvice entitled, “What Consumers Want from Marketing Emails”, 43% of marketing email...

Photo
July 15, 2015
How to Keep More Eyes on Your Emails

How to Keep More Eyes on Your Emails

By Lindsay Chomitz

As an email marketer, it is easy to get wrapped up in your message and metrics while forgetting that there is a real person on the other end of “send.” Your subscribers may begin to tune out your message or unsubscribe altogether if your...

Photo
June 30, 2015
Porter Airlines Inc. fined $150,000 for violating Canada's anti-spam law

Porter Airlines Inc. fined $150,000 for violating Canada's anti-spam law

By Chris Winter

It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL). According to a...

Photo
June 29, 2015
Email Preheaders: Ignore them at your peril

Email Preheaders: Ignore them at your peril

By Jane Litchfield

If you’re like many email marketers, you spend lots of time on subject lines. And for good reason. But how much attention do you give to preheaders? If your preheaders still say “View in a web browser”, you’re missing a big...

Photo
June 22, 2015
Why Email Don’t Get No Respect

Why Email Don’t Get No Respect

By Chris Winter

A recent Globe and Mail article titled “Web ad ‘viewability’ eyed as new standard” brings to question whether web ads are being seen – apparently they are not. 

Photo
June 22, 2015
Top 4 Triggered Messages for Your Email Programs

Top 4 Triggered Messages for Your Email Programs

By Chris Winter

Research on email readers tells us that, depending on the device, anywhere from 20% to 43% of readers spend 3 seconds or less on an email message. Not all hope is lost, as we do know that people will read if they are truly interested. You just need to...

Photo
June 4, 2015
The State of Email Marketing in Canada

The State of Email Marketing in Canada

By Chris Winter

Canadian consumers are constantly raising the bar on relevance. As a result, there is an increasing demand for one-to-one content using personalization, dynamic content, and predictive intelligence. According to eMarketer, the #1 strategy objective for...