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April 13, 2015
Why Subscribers Flag Email As Spam

Why Subscribers Flag Email As Spam

By Chris Winter

As an email marketer, you pride yourself on taking care of the details. With each email campaign you create valuable content, attractive CTAs, and engaging subject lines. Yet when you analyze the results from your email deployments, you may be concerned...

Posted April 13, 2015 0 comments 0 recommendations
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April 1, 2015
Is iSmell The Future of Email Marketing?

Is iSmell The Future of Email Marketing?

By Lindsay Chomitz

The continued push towards high resolution screens is great for your eyes, but what about your nose? Have you ever received an e-mail filled with beautiful imagery you just wish you could get a whiff of? A bouquet of flowers? A tasty looking sandwich? A...

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March 30, 2015
Email List Cleaning – Done Right in 4 Simple Steps

Email List Cleaning – Done Right in 4 Simple Steps

By Chris Winter

The days of mass email blasts and list rentals are gone. Privacy has become a hot button issue and consumer expectations have changed. If you aren't building and managing your own email lists, you run the risk of being flagged as spam and decreasing your...

Posted March 30, 2015 0 comments 0 recommendations
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March 17, 2015
Four Ways to Measure Your Email Campaigns this St. Patrick's Day

Four Ways to Measure Your Email Campaigns this St. Patrick's Day

By Geoff Linton

Finding the proverbial “pot-o’-gold” at the end of the rainbow in your email marketing metrics can be harder than finding the real thing. Trying to connect the dots and find insight within your data is difficult, especially when you aren't certain how to analyse your data.

Posted March 17, 2015 0 comments 0 recommendations
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March 12, 2015
5 Major Factors Impacting Email Marketing

5 Major Factors Impacting Email Marketing

By Chris Winter

In 2014, email marketing reaffirmed its effectiveness as a digital marketing channel. Technologies like countdown clocks, scratch and win, animated GIFs, and video in email have given a much needed refresh to many email marketing programs. MarketingSherpa...

Posted March 12, 2015 0 comments 0 recommendations
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March 4, 2015
Why List Segmentation Matters in Your Email Marketing

Why List Segmentation Matters in Your Email Marketing

By Chris Winter

As a marketer, knowing your audience should be your top priority. There is no one-size-fits-all. In fact, there are usually several “ideal” customers for any given business. The question becomes how do you treat groups of people differently?

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February 24, 2015
People Don’t Read, They Scan

People Don’t Read, They Scan

By Jane Litchfield

You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed. But what about digital marketers? Should we be?

Posted February 24, 2015 0 comments 0 recommendations
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February 11, 2015
10 Reasons to Love Email This Valentine’s Day

10 Reasons to Love Email This Valentine’s Day

By Chris Winter

Digital marketing is in a state of constant change. The market is always growing and evolving. In just one year, the number of marketing technology vendors jumped from 900 to over 1800! According to a 2014 report from DNN Software, most marketers (63%) at...

Posted February 11, 2015 0 comments 0 recommendations
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January 26, 2015
Top 10 Email Design Trends for 2015

Top 10 Email Design Trends for 2015

By Chris Winter

Email saw a resurgence in 2014 as more marketers doubled down on a channel that continually proves itself to be a leader in digital marketing. In fact, according to the Direct Marketing Association, email ranks number one in ROI, with a $39.40 return on...

Posted January 26, 2015 0 comments 0 recommendations
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January 22, 2015
Top 10 Blog Posts from 2014 (Part 2)

Top 10 Blog Posts from 2014 (Part 2)

By Chris Winter

In 2014, the implementation of Canada’s Anti-Spam Legislation (CASL) on July 1st caused some anxiety and concern among digital marketers. As a result, CASL content proved particularly popular as marketers both here in Canada and abroad worked to...

Posted January 22, 2015 0 comments 0 recommendations