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September 16, 2014
Holiday Campaign Checklist: 8 Steps to Building an Effective Email Campaign

Holiday Campaign Checklist: 8 Steps to Building an Effective Email Campaign

By Melissa Bruggemann

Now that we are into September, it’s time to start thinking about what’s to come in the next few months: Thanksgiving, Black Friday, Halloween, Christmas, Boxing Day, New Years – oh my! Before we get into planning for this year, make sure you take...

Posted September 16, 2014 0 comments 0 recommendations
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September 11, 2014
Generating B2B Leads – Why Email Works!

Generating B2B Leads – Why Email Works!

By Melissa Bruggemann

A survey conducted by Holger Schulze[1] states that the number one challenge for B2B marketers is generating and qualifying high-quality leads. Since email marketing is our specialty, I’m going to focus on ways to generate high-quality leads through...

Posted September 11, 2014 0 comments 0 recommendations
Why Email Shouldn’t Be Ignored

Why Email Shouldn’t Be Ignored

In recent months other digital marketing channels have stolen much of the limelight. According to a recent report from the Winterberry Group (see graphic below), display and social represent almost 40% of the digital marketing spend while email is hugely...

Posted August 27, 2014 0 comments 0 recommendations
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August 19, 2014
How To Survive the Bot Apocalypse

How To Survive the Bot Apocalypse

By Jane Litchfield

Run for the hills! The bots are invading digital marketing! All hope is lost! Or is it? Recent publicity on bots and online ad fraud might have some businesses wondering if they should take their marketing budget and flee to traditional media. Non-human...

Posted August 19, 2014 0 comments 0 recommendations
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August 11, 2014
Inbox Digital Dialect – Understanding Marketing Speak

Inbox Digital Dialect – Understanding Marketing Speak

By Aislinn Shoveller

The digital marketing space shares much of the same vernacular as the regular business world: B2B, ROI, etc. However, digital marketers have added a few additional vocabulary words to their version of the marketing dictionary. Though some of the words are...

Posted August 11, 2014 0 comments 0 recommendations
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August 10, 2014
CASL – Not a Pain in the Marketing Plan

CASL – Not a Pain in the Marketing Plan

By Chris Winter

Are you freaking out about Canada’s new Anti-Spam Law (CASL)?  Well according to a recent article in the Globe and Mail you are not alone. 

Posted August 10, 2014 0 comments 0 recommendations
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July 21, 2014
Deep Linking – Further Improving the Mobile Email Experience

Deep Linking – Further Improving the Mobile Email Experience

By Torben Nielsen

Today, email marketing is more relevant than ever. The industry has experienced considerable increases in email opens due largely in part to the growth of smartphones. These mobile devices supply near unlimited connection for their owners, enabling SMS,...

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June 25, 2014
Privacy vs. personalization: Beware of crossing ‘The creepy line’

Privacy vs. personalization: Beware of crossing ‘The creepy line’

By Chris Winter

This video was originally published on the CMA’s Blog on June 17, 2014  Technology and the ability to capture and synthesize customer data have definitely blurred the line of privacy vs. personalization for brand marketers. Customer...

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June 3, 2014
Above the Line Lessons for Below the Line Marketing

Above the Line Lessons for Below the Line Marketing

By Torben Nielsen

The world of marketing is vast. There are thinkers, strategists, designers, researchers and executors. All these people make up a profession that in one way or another is designed to contribute to the overall growth of business. Marketing hasn’t...

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May 28, 2014
How to Optimize Your Conversion Funnel – 10 Tips!

How to Optimize Your Conversion Funnel – 10 Tips!

By Chris Winter

Marketing at the end of the day is really all about conversions (converting your prospects to actual customers), with the overall goal for a company being to turn a profit. Most marketers try to align activities to assist in achieving this one overarching...