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June 30, 2015
Porter Airlines Inc. fined $150,000 for violating Canada's anti-spam law

Porter Airlines Inc. fined $150,000 for violating Canada's anti-spam law

By Chris Winter

It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL). According to a...

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June 29, 2015
Email Preheaders: Ignore them at your peril

Email Preheaders: Ignore them at your peril

By Jane Litchfield

If you’re like many email marketers, you spend lots of time on subject lines. And for good reason. But how much attention do you give to preheaders? If your preheaders still say “View in a web browser”, you’re missing a big...

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June 22, 2015
Why Email Don’t Get No Respect

Why Email Don’t Get No Respect

By Chris Winter

A recent Globe and Mail article titled “Web ad ‘viewability’ eyed as new standard” brings to question whether web ads are being seen – apparently they are not. 

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June 22, 2015
Top 4 Triggered Messages for Your Email Programs

Top 4 Triggered Messages for Your Email Programs

By Chris Winter

Research on email readers tells us that, depending on the device, anywhere from 20% to 43% of readers spend 3 seconds or less on an email message. Not all hope is lost, as we do know that people will read if they are truly interested. You just need to...

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June 4, 2015
The State of Email Marketing in Canada

The State of Email Marketing in Canada

By Chris Winter

Canadian consumers are constantly raising the bar on relevance. As a result, there is an increasing demand for one-to-one content using personalization, dynamic content, and predictive intelligence. According to eMarketer, the #1 strategy objective for...

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May 28, 2015
How to Grow Your Email Marketing List

How to Grow Your Email Marketing List

By Chris Carson

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. Keeping your list healthy and growing is more important than ever.

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May 13, 2015
The Email Evolution – Why Email Continues to Succeed

The Email Evolution – Why Email Continues to Succeed

By Randall Litchfield

It’s incredible that Digital Messaging turns 50 years old this year. But in 1965, an MIT technician sent the first digital message from one terminal on the school mainframe to another. We don’t know what the message said; just that it spawned...

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May 4, 2015
Top Ten Tips to Improve Your Email Deliverability

Top Ten Tips to Improve Your Email Deliverability

By Matthew Vernhout

You’ve written, designed, coded, and sent your email; job complete, no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an...

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April 28, 2015
The Power of Email Preference Centres

The Power of Email Preference Centres

By Aislinn Shoveller

Marketers should be well aware by now that their subscribers only care about what you can do for them. Email content should not be used as an opportunity to pat yourself on the back, it should be a relationship builder. When you allow your subscribers to...

Posted April 28, 2015 0 comments 0 recommendations
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April 13, 2015
Why Subscribers Flag Email As Spam

Why Subscribers Flag Email As Spam

By Chris Winter

  As an email marketer, you pride yourself on taking care of the details. With each email campaign you create valuable content, attractive CTAs, and engaging subject lines. Yet when you analyze the results from your email deployments, you may be...

Posted April 13, 2015 0 comments 0 recommendations