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May 13, 2015
The Email Evolution – Why Email Continues to Succeed

The Email Evolution – Why Email Continues to Succeed

By Randall Litchfield

It’s incredible that Digital Messaging turns 50 years old this year. But in 1965, an MIT technician sent the first digital message from one terminal on the school mainframe to another. We don’t know what the message said; just that it spawned...

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May 4, 2015
Top Ten Tips to Improved Email Deliverability

Top Ten Tips to Improved Email Deliverability

By Matthew Vernhout

You’ve written, designed, coded, and sent your email; job complete, no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an...

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April 28, 2015
The Power of Email Preference Centres

The Power of Email Preference Centres

By Aislinn Shoveller

Marketers should be well aware by now that their subscribers only care about what you can do for them. Email content should not be used as an opportunity to pat yourself on the back, it should be a relationship builder. When you allow your subscribers to...

Posted April 28, 2015 0 comments 0 recommendations
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April 13, 2015
Why Subscribers Flag Email As Spam

Why Subscribers Flag Email As Spam

By Chris Winter

  As an email marketer, you pride yourself on taking care of the details. With each email campaign you create valuable content, attractive CTAs, and engaging subject lines. Yet when you analyze the results from your email deployments, you may be...

Posted April 13, 2015 0 comments 0 recommendations
Is iSmell The Future of Email Marketing?

Is iSmell The Future of Email Marketing?

The continued push towards high resolution screens is great for your eyes, but what about your nose? Have you ever received an e-mail filled with beautiful imagery you just wish you could get a whiff of? A bouquet of flowers? A tasty looking sandwich? A...

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March 30, 2015
Email List Cleaning – Done Right in 4 Simple Steps

Email List Cleaning – Done Right in 4 Simple Steps

By Chris Winter

The days of mass email blasts and list rentals are gone. Privacy has become a hot button issue and consumer expectations have changed. If you aren't building and managing your own email lists, you run the risk of being flagged as spam and decreasing your...

Posted March 30, 2015 0 comments 0 recommendations
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March 17, 2015
Four Ways to Measure Your Email Campaigns this St. Patrick's Day

Four Ways to Measure Your Email Campaigns this St. Patrick's Day

By Geoff Linton
Finding the proverbial “pot-o’-gold” at the end of the rainbow in your email marketing metrics can be harder than finding the real thing. Trying to connect the dots and find insight within your data is difficult, especially when you...
Posted March 17, 2015 0 comments 0 recommendations
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March 13, 2015
5 Major Factors Impacting Email Marketing

5 Major Factors Impacting Email Marketing

By Chris Winter

In 2014, email marketing reaffirmed its effectiveness as a digital marketing channel. Technologies like countdown clocks, scratch and win, animated GIFs, and video in email have given a much needed refresh to many email marketing...

Posted March 13, 2015 0 comments 0 recommendations
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March 4, 2015
Why List Segmentation Matters in Your Email Marketing

Why List Segmentation Matters in Your Email Marketing

By Chris Winter

As a marketer, knowing your audience should be your top priority. There is no one-size-fits-all. In fact, there are usually several “ideal” customers for any given business. The question becomes how do you treat groups of people differently?

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February 24, 2015
People Don’t Read, They Scan

People Don’t Read, They Scan

By Jane Litchfield

You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed. But what about digital marketers? Should we be?

Posted February 24, 2015 0 comments 0 recommendations