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March 17, 2015
Four Ways to Measure Your Email Campaigns this St. Patrick's Day

Four Ways to Measure Your Email Campaigns this St. Patrick's Day

By Geoff Linton

Finding the proverbial “pot-o’-gold” at the end of the rainbow in your email marketing metrics can be harder than finding the real thing. Trying to connect the dots and find insight within your data is difficult, especially when you aren't certain how to analyse your data.

Posted March 17, 2015 0 comments 0 recommendations
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March 12, 2015
5 Major Factors Impacting Email Marketing

5 Major Factors Impacting Email Marketing

By Chris Winter

In 2014, email marketing reaffirmed its effectiveness as a digital marketing channel. Technologies like countdown clocks, scratch and win, animated GIFs, and video in email have given a much needed refresh to many email marketing programs. MarketingSherpa...

Posted March 12, 2015 0 comments 0 recommendations
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March 4, 2015
Why List Segmentation Matters in Your Email Marketing

Why List Segmentation Matters in Your Email Marketing

By Chris Winter

As a marketer, knowing your audience should be your top priority. There is no one-size-fits-all. In fact, there are usually several “ideal” customers for any given business. The question becomes how do you treat groups of people differently?

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February 24, 2015
People Don’t Read, They Scan

People Don’t Read, They Scan

By Jane Litchfield

You may have heard that digital readers don’t read; they scan. Some people even suggest that our brains have adapted to this new way of “reading”, meaning novelists should be alarmed. But what about digital marketers? Should we be?

Posted February 24, 2015 0 comments 0 recommendations
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February 11, 2015
10 Reasons to Love Email This Valentine’s Day

10 Reasons to Love Email This Valentine’s Day

By Chris Winter

Digital marketing is in a state of constant change. The market is always growing and evolving. In just one year, the number of marketing technology vendors jumped from 900 to over 1800! According to a 2014 report from DNN Software, most marketers (63%) at...

Posted February 11, 2015 0 comments 0 recommendations
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January 26, 2015
Top 10 Email Design Trends for 2015

Top 10 Email Design Trends for 2015

By Chris Winter

Email saw a resurgence in 2014 as more marketers doubled down on a channel that continually proves itself to be a leader in digital marketing. In fact, according to the Direct Marketing Association, email ranks number one in ROI, with a $39.40 return on...

Posted January 26, 2015 0 comments 0 recommendations
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January 22, 2015
Top 10 Blog Posts from 2014 (Part 2)

Top 10 Blog Posts from 2014 (Part 2)

By Chris Winter

In 2014, the implementation of Canada’s Anti-Spam Legislation (CASL) on July 1st caused some anxiety and concern among digital marketers. As a result, CASL content proved particularly popular as marketers both here in Canada and abroad worked to...

Posted January 22, 2015 0 comments 0 recommendations
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January 14, 2015
Top 10 Blog Posts from 2014

Top 10 Blog Posts from 2014

By Chris Winter

With 2014 behind us and 2015 well underway we always like to take a look back at the past 12 months to see which blog posts and themes resonated with our readers in 2014. As always we saw that many of our readers were interested in learning new ways to...

Posted January 14, 2015 0 comments 0 recommendations
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January 5, 2015
6 Quick Tips for Retail Email Marketing

6 Quick Tips for Retail Email Marketing

By Aislinn Shoveller

As I’m sure you know, mobile has grown to now play a significant role in any email marketers strategy. Retail companies are shifting their entire email strategy so that they can reap the benefits of consumers on mobile devices. Is a complete 180...

Posted January 5, 2015 0 comments 0 recommendations
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December 17, 2014
CASL, Canada’s Anti-Spam Law, 6 Months Later

CASL, Canada’s Anti-Spam Law, 6 Months Later

By Matthew Vernhout

This blog post was originally published on Email Critic. (View original post here) Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to...

Posted December 17, 2014 0 comments 0 recommendations