Ready for CASL?

Canada's Anti-Spam Law (Bill C-28)

Preparing for CASL can be daunting. That's why we're here to help. For more than a year, Inbox Marketer has been working closely with the Canadian Marketing Association (CMA). We have been an active participant in key meetings and have provided feedback about important aspects of the Bill.

Inbox Marketer's CASL Compliance Services
To help ensure you can get up to speed quickly on this upcoming legislation and achieve compliance as soon as possible, Inbox Marketer is offering the following CASL Compliance Services:

1-Hour CASL Informational Seminar
CASL Compliance Scorecard
Training for Marketers
Ongoing Compliance Monitoring

Seminar - CASL: What Digital Marketers Need to Know about Canada's Anti-Spam Law

Will your organization be ready for CASL? CASL is expected to be finalized in 2013 with the full implementation to be proclaimed into force in early 2014. Make sure your organization will be ready for it. Our 60 minute seminar, delivered at our conveniently located Toronto office or onsite at your organization, will answer key questions regarding the upcoming legislation and provide practical tips for digital marketers and recommended next steps. Our seminar agenda includes:

CASL Overview, Anticipated Timelines & Penalties
Impact on Permission/Consent, Web Forms & Templates and Unsubscribe
Requirements for Express vs. Implied Consent
Next Steps & Recommended Best Practices
Q&A and Discussion

As part of the seminar, Inbox will provide your organization with a CASL Compliance Scorecard which will summarize your current compliance level as well as the changes you need to make to become compliant.

Venue Options
Inbox Marketer's Toronto office:
$79 and maximum of 15 attendees per seminar

On-site at your organization:
$500/seminar, no restrictions on number of attendees from your organization

CASL Compliance Scorecard
Find out how to become CASL compliant. We'll ask you a series of questions about your digital marketing practices. Then, based on your responses, you'll receive a scorecard that summarizes your current compliance level as well as the changes you need to make to become compliant.

Training for Marketers
When CASL comes into force, your internal staff will require detailed compliance training. We'll provide onsite instruction to ensure everyone on your team understands the CASL legislation. We'll also help you implement requirements across your digital messaging programs (email, mobile, social, web) to ensure these initiatives comply with the new law.

Ongoing Compliance Monitoring
CASL legislation will obligate organizations to monitor compliance continually. To ensure you implement requirements consistently and accurately over time, we'll conduct an annual audit for your company and identify any compliance issues that need to be corrected.

*The information provided does not substitute a legal opinion.